Mike is an extremely creative thinker who thought out of the box and pushed the station to fundraise in new ways. Mike was an early adopter to "green" ideas and during and after his tenure at KPBS Mike worked with and encouraged the station to pursue environmentally friendly fundraising activities. These were a great fit with our audience who are very supportive of environmental causes. Mike's enthusiasm and energy was infectious and he sparked creativity throughout the organization. Mike’s training guided new and veteran pitchers to a nuanced understanding of listener-centered fund raising. Thanks to Mike’s help, it’s no coincidence that our on-air membership campaign blew past everyone’s expectations. Since Houston Public Radio started working with Mike Wallace, we’ve produced two record-breaking on-air campaigns within the space of a year. We’ve also seen a big increase in new memberships. With only about two weeks of lead time, Mike Wallace came on board to lead WLRN through the most successful radio pledge drive in its history. As the old saying goes, we truly couldn't have done it without him. Mike Wallace did a bang-up job of staff training and executive producing the Fall 2002 Membership Drive for Nevada Public Radio. Mike came in pre-drive for training of the on-air talent, critiqued demo pledges and helping in the pre-production of taped pledge announcements. He then was with us on-site throughout the ten day drive, coming in early and staying late, to make sure we were maximizing our opportunities. The result…the most productive membership drive we had ever held. An investment in Mike was money well spent. Read more here.
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We've helped dozens of stations improve their fundraising (see above for pics of staff at some stations we've worked with). Sometimes our role is small - such as through our partnerships with leading brands such as ChicoBag and the National Forest Foundation, sometimes our role is larger and requires us to reimagine things using innovative research, and sometimes its hands-on, pillar to post pledge drive strategy and producing. Here's a list of stations we've helped along the way:
AETN/Arkansas
APTS Art of the Song Boise State Public Radio Capital Public Radio Chicago Public Media Cincinnati Public Radio Corporation for Public Broadcasting Georgia Public Broadcasting Greater Public Houston Public Radio Ideastream iMA/Greater Public Digital Division Iowa Public Television KALW/San Francisco Kansas Public Radio KAZU/Pacific Grove KCAW/Sitka KCBX/San Luis Obispo KCCK/Cedar Rapids KCET/Los Angeles KCSM/San Mateo KDB/Santa Barbara KERA/KXT/North Texas Public Broadcasting KFSK/Petersburg KHSU/Humbolt KLCC/Eugene KMST/Rolla KNAU/Flagstaff KNBA/Anchorage KNPB/Reno KPCC/Southern California Public Radio KQED/San Francisco KPBS/San Diego KPLU/Seattle-Tacoma KRCB/Rohnert Park KSDS/San Diego KSTK/Wrangell KUNR/Reno KUOW/Seattle-Tacoma KUSP/Santa Cruz KUT/Austin KVCR/San Bernardino KVOD/Colorado Public Radio KXT/North Texas Public Broadcasting KZYX/Philo Livingston Associates MajorGiving.com Marfa Public Radio MemberCard Montana Public Radio MPR/Minnesota Public Radio Nashville PTV Nevada Public Radio New Hampshire Public Radio New Jersey Network North Country Public Radio/New York NPR NPR Online Shop Public Media Grant Center Rick Steves’ Europe Rocky Mountain Public TV/Denver SCETV/South Carolina The Grant Center Tri States Public Radio Vermont Public Radio WAMU/Washington DC WBFO/Buffalo WBGO/Newark WCBE/Columbus WCPN/Cleveland WDCB/Chicago WDIY/Allentown-Bethlehem-EastonWESM/Princess Anne WFDD/Wintson-Salem WFYI/Indianapolis WFUV/Bronx, New York Wisconsin Public Radio WKSU/Kent WILL/Urbana WITF/Harrisburg WLRN/Miami WMHT/Troy WMNF/Tampa WNYC/New York WPLN/Nashville WRKF/Baton Rouge WRTI/Philadelphia WSIU/Carbondale WTMD/Baltimore WUIS/Springfield WUSF/Tampa WVPE/Elkhart WWOZ/New Orleans WXPN/Philadelphia Wyoming Public Radio WYPR/Baltimore XLNC/San Diego/Baja |
