Mike Wallace, MBA
Mike is Chief Marketing Fancy Pants and ringleader at PublicRadio Revenue. Mike is a marketing, brand development and public media fund raising veteran who has helped local public broadcasting stations accelerate their efforts and raise more than $18 million. A supporter of innovation, Mike worked with input from more than 25 stations to create Prompli, public radio's most advanced pledge drive management platform. Mike has spoken at the PMDMC, IMA, PBS DevCon and PledgeTRAC conferences and has served on the Board of Directors for PRADO. He has helped national non-profits such as AARP and CDC's National Center for Injury Prevention and Control with brand identity and research planning. He was also part of a team put together by Cone to provide research help on the book Breakthrough Non-Profit Branding. Mike's work has received 3 PBS Advertising and Communications Awards and a regional PRSA Edward Bernays Award for Excellence in Non-Profit Marketing. Mike also managed a marketing project for station KVCR/San Bernardino, which received one Gold and two Silver regional Addy Awards for the agency of record, Rockit Science. Mike holds an MBA with a triple emphasis in marketing, new venture management and corporate social responsibility from the University of San Diego. He's also been to culinary school and loves to cook. |