Trustworthiness 
The trust between public media and those it serves should NEVER be violated. We offer guidance to ensure that each client's campaigns are build on a solid ethical foundation. You can also trust that our methods are rooted in best practices and solid research. 

Curiosity and Creativity
Industries which do not look beyond their own borders for inspiration are doomed to fail. Our training, experience and natural curiosity inspires a research-based, creative approach to solving problems and designing strategies.

Social Responsibility 
Our recommendations for clients balance genuinely responsible outcomes with organizational and business growth objectives. In short: we're pro- good stuff and anti- bad things. 

Generosity 
In addition to sharing everything we know with our clients, we provide pro-bono services, regularly volunteer time in leadership positions and have mentored newcomers to the field.