KQED had great success with the planting of 3 trees offer during our pledge drive. This is the kind of gift that resonates with our audience. A huge thanks for being such a valued pledge partner!"
The Public Radio Forest project (PRF) is a proven way for local public radio stations to accelerate their Sustainer program.
We conducted ground-breaking research in 2010 and 2011 with more than 1,600 listeners around the country. PRF is a result of that research, with additional knowledge gained by local stations testing the offer in membership appeals.
PRF has been shown to significantly increase sustainer gifts: one station we worked with increased Sustainer gifts from less than 5% to more than 45% of pledges during a single drive!
PRF allows listeners to support their local station AND contribute to a national environmental effort at the same time. All trees in the PRF project are planted together in a National Forest reforestation project, determined by the National Forest Foundation based on the greatest need. The trees are native species to the area where they will be planted and will clean air and water, provide wildlife habitat, and enhance recreational benefits on public lands. Trees are planted each Spring.
Thanks to Colorado Public Radio, KPLU, KLCC, WYPR, WDCB, WFUV, Wisconsin Public Radio, WXPN and Current Newspaper for their leadership in the Public Radio Forest project. Together, these organizations helped plant more than 6,000 trees through a collaboration with the National Forest Foundation. The trees were planted in the Lolo National Forest in Montana in Spring 2012. An additional 2000+ trees will planted in the Angeles National Forest, San Bernardino National Forest, and in other fire restoration projects in CA, thanks to KPCC, KCET, KVCR, and KAZU.
PRF 2014 was planted in the Chippewa National Forest in Minnesota.
We make it easy!
Participating stations receive access to message points, email and letter copy, and other materials to support the each station's marketing of their involvement with the PRF initiative.