The Public Radio Forest project (PRF) is a way for local public radio stations to reduce fund raising expense, promote or accelerate their Sustainer program, and give listeners a chance to join with other listeners in supporting their local station and contributing to a national environmental effort.
PRF builds on knowledge gained by testing the offer with local stations as well as exclusive research we conducted from 2010-2011 with more than 1,600 listeners around the country.
All trees in the PRF project will be planted together in a National Forest reforestation project. The specific project and location will be determined by the National Forest Foundation, and based on the greatest need. The trees are native species to the area where they will be planted and will clean air and water, provide wildlife habitat, and enhance recreational benefits on public lands. The target date to plant the trees is Spring 2012, weather permitting.
Participating stations will receive access to message points, email and letter copy, and other materials to support the each station's marketing of their involvement with the PRF initiative.
PRF builds on knowledge gained by testing the offer with local stations as well as exclusive research we conducted from 2010-2011 with more than 1,600 listeners around the country.
All trees in the PRF project will be planted together in a National Forest reforestation project. The specific project and location will be determined by the National Forest Foundation, and based on the greatest need. The trees are native species to the area where they will be planted and will clean air and water, provide wildlife habitat, and enhance recreational benefits on public lands. The target date to plant the trees is Spring 2012, weather permitting.
Participating stations will receive access to message points, email and letter copy, and other materials to support the each station's marketing of their involvement with the PRF initiative.
