Marketing

PMP offers demonstrated expertise in creating more effective marketing and communications for clients inside and outside public media. We've worked on a variety of projects, from local to national.

Our core marketing competencies and 
knowledge areas include:

• Market research
• Go-to-market strategy and planning
• Positioning and branding
• Consumer insights
• The Public Radio Consumer
  
• Creative direction and slogan ideation
• Management of third-party agencies
• Marketing activity assessment