CauseChooser
Each year, PMP conducts the most comprehensive listener research in public radio to create CauseChooser, an innovative service designed to help local stations accelerate public service and fundraising performance through community and cause-related partnerships.
CauseChooser is an affordable, research-based and station-specific tool. It is designed to help your development, management and marketing teams understand the causes your listeners care most about, which they expect your station to embrace, and how each collaboration will impact their decision to donate to your station. CauseChooser identifies the "best fit" fundraising collaboration in your market/community and includes a comprehensive toolkit to make launching partnership on-air and off-air a snap.
CauseChooser is an affordable, research-based and station-specific tool. It is designed to help your development, management and marketing teams understand the causes your listeners care most about, which they expect your station to embrace, and how each collaboration will impact their decision to donate to your station. CauseChooser identifies the "best fit" fundraising collaboration in your market/community and includes a comprehensive toolkit to make launching partnership on-air and off-air a snap.
